By Thomas Connors | Photography by Adam Kane Macchia
Every home reno project—no matter how seemingly simple—is built on myriad decisions. So many, in fact, that it can be tough to know where to begin. But when interior designer Purvi Padia decided to rework the West Village duplex she shares with her husband and two children, she knew exactly where to start: the staircase.
“As the staircase is situated in the middle of the apartment it was super important to me that it looked special from every angle.”
By Gianna Annunzio | Photography by Adam Kane Macchia
Imagined together by award-winning architecture and design firm The Turett Collaborative (TTC) and homeowner and interior designer Purvi Padia of Purvi Padia Designs and REVELRY by Purvi Padia, this West Village duplex in New York City offers a sublime interplay of materials and textures, showcasing crisp architectural details and stone surfaces.
After spending a few years settling into their five-bedroom duplex in New York City’s West Village, the Padia family decided it was time for a change. They took stock of what worked, what didn’t, and how they truly used their space—and that’s when they approached the interior design team at The Turett Collaborative (TTC).
The TTC team was first sought after to design the 5,500 sq ft home’s centerpiece—a sweeping curved staircase. The project, led by TTC architect and partner Alex Nizhikhovskiy, eventually grew into a collaboration between the firm and homeowner, Purvi Padia, founder of Purvi Padia Designs and REVELRY by Purvi Padia, inspiring a complete revamp of the apartment.
The result is a welcoming abode with fluid circulation and design that unfolds at every corner, unified by thoughtfully curated finishes, lighting, and furnishings.
Creativity ebbs and flows, and sometimes you may find yourself in a rut—call it “designer’s block.” This week, we asked seven industry pros—architect Marcos Santa Ana and designers Paris Forino, Erin Hannon-Watkinson, Linda Hayslett, Claire Hung, Chris McGovern and Purvi Padia—how they get inspired when they feel stuck.
OUTSIDE PERSPECTIVE
“When I find myself in a creative lull, I look outside the industry. My most inspired moments come from travel. I am fascinated by different cultures and how beauty translates from city to city, country to country, and culture to culture. Whether it is architecture, fashion, food, transportation—each place has such a distinct and unique voice. I love having the opportunity to interpret those silhouettes, textures, colors, layers, mechanics—all the elements—and to see how I can interestingly translate those into relevant design.” —Purvi Padia, New York
JUST IN TIME FOR HOLIDAY GATHERINGS, INTERIOR DESIGNER PURVI PADIA SHARES HER MUSTS FOR AN EASY, CHIC DINNER PARTY.
By Phebe Wahl
“The key to hosting an effortlessly beautiful gathering is curating an interesting collection of pieces to create a space that feels warm, inclusive and fun, yet also special, elevated and exclusive,” says interior designer Purvi Padia (purvipadia.com). “And the secret for the hostess is to find pieces that inherently lend to this mood.” We asked the top tastemaker to share her secret sources.
Purvi Padia is a New York City-based interior designer who founded her design firm in 2008. Her firm focuses on integrating both modern and classic elements to high-end residences throughout the country with a focus on New York City and the Hamptons.
With thirteen years of experience, she brings a unique and fresh unparalleled level of expertise to each project. Purvi Padia is an expert when it comes to tablescapes and entertaining. We recently sat down with Padia to approaching tablescape designs and her favorite ways to spend summer out east.
Regarding your interior design background, how do you organize your ideas for tablescaping?
I very much think of the table as a mini space I’m designing and take into account the same elements – proportions, silhouettes, layout, textures, mood and functionality.
What are your favorite pieces to use/attract the most attention when designing?
Any piece in a tablescape can be the statement element. That’s what makes tabletop so fun. You can always change it up – it’s low commitment! Sometimes I’ll make the focus a set of intricately designed dishes and everything else will be understated.
Other times, I’ll use the dishes as core grounding elements and play with height and shimmer through dramatic candle holders and tapers. And yet, other times, it can be all about the floral statement with gauzy fabrics. That’s precisely what I love about tabletop – you can create different moods and stories daily – it’s like fashion in that way.
An interior designer, philanthropist, and hostess extraordinaire— Purvi Padia wears many hats.
After spending a decade of her career in the beauty and fashion industry, Padia set out to begin her namesake residential interior design firm in 2008 with a focus on both New York City and the Hamptons. Through her design work, the NYC-based designer has not only mastered aesthetically balanced and effortlessly elegant homes, but also family spaces and impeccable tablescapes for memorable entertaining.
On the philanthropy front, the mom of two turned her passion into purpose by joining a number of non-profit boards, including UNICEF USA, whom she partnered with in 2018 to found PROJECT LION— a unique initiative that has helped over 850,000 orphans in India in the five years since its launch.
We caught up with Padia below to talk everything from her favorite kids movie to what’s on her nightstand and what she would do if she had more hours in the day!
Designing a home for adults is one thing, but when it comes to adding a kidfriendly space into a home, a whole new set of challenges arise. Of course, you want it to be a functional space for the kids to learn, create and play but most parents would agree that designing a playspace that is both functional and aesthetically pleasing is no easy feat. That’s why we turned to Manhattan-based Designer Purvi Padia to help understand how to create a playful space for kids that isn’t a giant eyesore for adults.
Purvi Padia spent ten years in the beauty and fashion industry before opening her namesake residential interior design firm in 2008. Padia has designed some of the most stunning living spaces in New York City and has the awards to prove it. In 2012, Padia’s design work won her the Best of Remodeling Award from Houzz and in 2020, Padia won the Best of Manhattan Award in the Interior Designer category from the Manhattan Award Program.
We were lucky enough to sit down and chat with Padia recently and she told us exactly how to easily create a fun place for kids that’s not an eyesore for adults.
My goal is to create spaces that feel authentic and effortlessly curated. I prefer to not follow trends but rather merge a variety of design genres resulting in spaces that have a sense of unexpected cohesiveness.
What are your top tips for millennials decorating their new Hamptons home?
To be true to what inspires them and to avoid following trends. Your home is an extension of your own personal style!
Tell us about your product line with your daughter, Reven!
House of NeveRland has been a wonderful way for us to strengthen our bond and challenge each other. I love watching her creativity. The innocent ambition of a 10 year old is such a beautiful thing to experience.
Samantha Gallacher, Purvi Padia, Amanda Freeman, Tony DiMasso and more make up an impressive coterie of professionals
In every GRAZIA Gazette issue, we highlight a coterie of professionals who embody success, culture, change, and the art of living well. In the latest GRAZIA Gazette: Hamptons, we’re highlighting a slew of Hamptonites who are the top of their game in everything they do. Meet them all, below.
Amanda Freeman
A graduate of Duke University and former talent agent and trend forecaster, Amanda Freeman is the founder of Stretch*d and SLT, the 50-minute Megaformer workout with a following of A-listers including Scarlett Johansson, Hailey Baldwin, Nina Agdal and Chrissy Teigen.
Emilia Fazzalari
As co-founder and CEO of Cincoro Tequila, Fazzalari oversees the day-to-day activities, including production, marketing and a successful nationwide rollout. Since launching in 2019, Fazzalari has helped the brand sell over 1.5 million bottles of the award-winning tequila. She’s also an active member of the Trust Board of Boston Children’s Hospital and Trustee of Giving | Grousbeck Fazzalari charitable foundation.
Danielle Bernstein
A native NewYorker, Bernstein has amassed a fan base of over 3 million Instagram followers thanks to her popular WeWoreWhat brand and philanthropic arm, WeGaveWhat. Founded in 2010, the fashion blogger turned business mogul is also a New York Times best-selling author and former Forbes’ “30 Under 30” recipient.
Purvi Padia
When she isn’t designing breathtaking homes and table scapes, Padia is focused on helping improve the lives of the 1.5 million orphaned children in India through LION, a subset of UNICEF that she launched in 2018.
Purvi Padia’s Bridgehampton Home is a Bespoke Retreat.
There are a multitude of ways that the architecture and interior decoration of a vacation compound of generous proportions in the Hamptons can go wrong. As an interior designer, Purvi Padia was well aware of the perils and pitfalls. So when she and her husband found the perfect plot of land in Bridgehampton some time ago — five acres on a quiet lane with views of Sagg Pond — she knew there was only one sure means to ensure that their future home would be a masterpiece. Rather than cede creative control of the project, she would choose an architect with whom she could collaborate — ultimately, she tapped Blaze Makoid — and she would design the interiors herself.
After all, no one was more familiar with her family’s wants and needs than she was. And then there was her own trained eye and cultivated sense of style. “I had a clear vision of what I wanted the house to look like,” explains Padia, who imagined three connected pavilion-style structures. One of them — a flat-roofed building with soaring twenty-two-foot high windows on one floor — is the 17,000-square-foot compound’s center of gravity. That space is book-ended by two gabled structures that are two stories high, one for the family of four and the other for guests and staff, respectively. There is also a pool house.